“Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat”.
 

 

DoTrust offers a systematic and ethical program for gathering and analyzing information about your competitors’ activities, which help you:
 
　　　 incorporate competitive analysis into your strategic planning, marketing and sales planning processes
　　　 predict your competitor's product level strategies, prices and market development direction
　　　 build a cost-effective intelligence system using current resources
　　　 transform mountains of information into crisp, useable intelligence reports
　　　 discover best-in-class companies and build on their success
 
DoTrust competitive intelligence areas:
 
Supply chain
Major suppliers, price, relationship and payment terms
 
Production
Equipment, manipulative skill, techniques, Process, Productivity and output
 
Sales
Sales performance, Sales force, key account, customer service and support, distribution network,
 
Marketing
Marketing & advertising plans, pricing strategies, online commerce strategies, new product / R&D plans, product distribution practices and new business initiatives, etc
 
Logistic system
Storage, warehouse and transportation
 
Financial standing
Balance sheet, income statement, cash flow and key financial indicator analysis
 
Human resource
HR policy (recruit, training, salary and compensation, motivation), faculties of the staff, HR assessment
 
We do not only collect information, we work out realistic competition strategy for you based on our systematical and ingenious analysis.
 
　　　 SWOT Analysis: Analyze competitor’s strengths, weakness, opportunities and threats
　　　 War Game: Place the competition strategies into a simulative environment to find out the problems and possibilities of improvement.
　　　 Benchmarking Analysis: An excellent tool to measure your own performance vs. the best-in-class companies