Pricing research is used to answer one simple question: are you charging the right price? Understanding price sensitivity is critical to the development of successful new products and eservice, and repositioning of existing brands.
 
We are developing price testing and research techniques to support a broad variety of situations and challenges. DoTrust offers Pricing Study distinguished by:
　　　 A complete pricing research service package that includes qualitative price sensitivity testing, price optimization, and market/competitor response tracking.
　　　 Robust pricing conjoint methodologies designed to yield extraordinarily accurate price elasticity measures.
　　　 Powerful pricing simulators that give our clients unparalleled flexibility in modeling "what if" pricing scenarios and competitor response scenarios.
　　　 A unique and proprietary price optimization system that determines optimal price points that maximize revenue, share, penetration, and margin.
 
DoTrust offers a number of research-based services to help our clients make more effective pricing decision, with expertise in both analytical and operational pricing. We help clients address a number of key business needs, such as:
　　　 Estimating price elasticity, i.e. price sensitivity
　　　 Researching customer price perceptions and willingness to pay
　　　 Optimizing new and existing product line prices
　　　 Analyzing trade-offs between price, brand and product features
　　　 Leveraging price in the marketing mix
　　　 Optimizing pricing across market segments and channels
 
DoTrust pricing research techniques include
　　　 Monadic pricing/concept testing
　　　 Price sensitivity meter
　　　 Discrete choice models
　　　 Customer analytics (analysis of CRM and sales transaction data)
　　　Forecasting and simulation