Usage & Attitude studies investigate all aspects of the relationship between consumers and a specific product, service or market. They provide the basic foundations for much marketing activity by providing a full understanding of the market into which a product or service will be, or is already being sold.
 
It is only by understanding the consumers' needs and what they are doing and why, that you can deliver the right products and services to them in the right place at the right time. Usage & attitude studies have to recognize the fact that as markets have become more complex, and niche marketing more popular, so brand usage, habits and attitudes may differ according to different types of use or different user groups.
 
Our Usage & Attitude Studies can provide you with
　　　 a general overview of the market to enable you to identify problems and find solutions for them;
　　　 an integrated database enabling the influence of needs and attitudes upon product/service usage to be assessed;
　　　 segmentation of the market according to particular types of use or particular user groups enabling the identification of gaps in the market;
 
Thus, for example one might wish to find out who is using e-banking, who is planning to and why. This project would reveal the trends, identify current or possible future problems and meet the demand for related products.